Content map for a bilingual immigration law firm in Texas
Your content map: from “they told us our case had no solution” to a booked evaluation
We read your pages in English and Spanish, your testimonials and a large competitor's site. This page shows the fears your clients have before they hire a lawyer, where each one leads, and what a month of our work would look like.
Example map. This is an example. It was made the same way as every map, from a real company's public information, and then anonymized: the name, the links and anything that identifies it were removed. The sources are named, not linked.
What we saw
Public signals about your company and your market.
- The free evaluation is your only call to action, repeated about five times, and no page explains what happens after it or what a case costs. Your city page
- One page says 15 years of experience and, further down, 13; your Google rating appears with two different figures on two pages. Small inconsistencies cost trust in a sector that runs on trust. Your city page and your testimonials page
- Your Spanish page is a partial translation: the attorney bios are still in English. Your city page in Spanish
- Your testimonials keep telling one story: families who had been told by other lawyers that their case had no solution. Your testimonials, in English and Spanish
- A large competitor publishes timelines by case type (a family petition, 1 to 3 years; citizenship, 8 to 14 months) and offers payment plans. You answer the same question with “a couple of months to a few years.” A competitor's page for the same city
What to expect at the start
It's normal to expect more calls in the first month. What's realistic: the articles start appearing for specific questions in Google after two to four months; until then they work as answers your team sends on WhatsApp, and that's where the first effect shows.
The service that fits you
Ungeneric Content Engine
Hiring an immigration lawyer is one of the biggest decisions a family makes: a case is worth thousands of dollars and lasts months or years. People search their exact situation, often in Spanish, long before they call. Four researched articles a month, each answering one of those questions clearly and without promises, is what makes you the firm they already trust when they're ready to book.
The Stream would also fit your community, which lives on WhatsApp, Facebook and TikTok. It's the natural next step once the articles exist, so the short videos have somewhere deeper to send people.
What it takes to pay for itself
Your numbers, not ours. Change any of them and see how many new customers cover a year of the service. Nothing you type leaves this page.
Average revenue from one new customer in their first 12 months.
What's left after delivering the work.
Of the people who ask, how many buy.
Your map
Where your customers start, and where each problem leads, until they reach the step where they buy from you.
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N1 · Notices the problem
“Another lawyer told us our case had no solution”
It repeats in your testimonials, in both languages (“decían que no tenía solución nuestro caso”). Your testimonials
Leads to: Is there an option?
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N2 · Notices the problem
“Are they going to separate my family?”
Testimonials about removal cases and about not seeing parents again. Your testimonials
Leads to: Is there an option?
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N3 · Compares options
“Is there any option for me, even with a record or an entry without papers?”
Your own FAQ expects it: “Can you help if I have a criminal history?” Your FAQ
Leads to: Book the free evaluation
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N4 · Compares options
“How much does an immigration lawyer cost, and can I pay in parts?”
Your FAQ asks it and doesn't answer with numbers; the competitor answers with payment plans. Your FAQ and a competitor's page
Leads to: Charged and forgotten
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N5 · Compares options
“Will I be one more case they charge and forget?”
“If they can help, they will, and if not, they won't just take your money”; “lawyers who let me down.” Your testimonials
Leads to: How long, and kept informed
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N6 · About to choose
“How long will it take, and will they tell me what's happening?”
Clients value “calls and texts letting you know in which phase of the process”; your timeline answer is vague. Your testimonials and your FAQ
Leads to: Book the free evaluation
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N7 · About to choose
“What do I bring to the first meeting?”
Your FAQ: “What should I bring to my first consultation?” Your FAQ
Leads to: Book the free evaluation
Where it leads
- D1. Book the free evaluation
- D2. Write on WhatsApp
A month of work
One article developed on one stop, with the pieces that come from it. The other stops, with their article.
The stop we developed
N4 · Compares options
“How much does an immigration lawyer cost, and can I pay in parts?”
Article
How much does an immigration lawyer cost in Texas? What changes the price, case by case
- Two different bills: government filing fees and the lawyer's fees
- Typical ranges by case type, with the official filing fees for each form
- What makes a case cost more: a prior record, removal proceedings, an appeal
- Payment plans: how they usually work and what to ask before signing
- Red flags: when a low price ends up costing years (notarios and promises)
- What to ask in a free evaluation so you leave with a number
Pieces
- Short video (Spanish)
- Government fees and lawyer fees: two different bills
Clear up the first confusion → The article - Carousel
- 5 signs a “cheap” helper will cost you more
Protect before you sell → Book the free evaluation - WhatsApp reply
- The answer your team sends when someone asks the price
Turn the most repeated question into a link → The article - Facebook post
- “Can I pay in parts?” What we tell every family
Say the uncomfortable thing out loud → Write on WhatsApp - Short video
- What a free evaluation is, and what it isn't
Lower the fear of the first call → Book the free evaluation - Before you hire anyone: the questions that protect your case
For people who wrote and didn't book → Book the free evaluation
What would make it yours: The cases you won after another lawyer said no, told without names, and what you actually charge for the most common cases, even as ranges.
The rest of the month
- N1 · “No solution”
“Your case has no solution”: when to get a second opinion, and what it can change
- N6 · How long, and kept informed
How long each immigration case really takes, with official processing times
- N3 · Is there an option?
Entered without papers: which options exist and which don't, explained without promises
Because you work in a regulated sector, every piece would go through a claims review before anything is published.
What you could see, and when
Content rarely gets clean credit for a sale, so we report three levels, each one separate and never added up.
- Direct
“This month, 4 families booked the evaluation and mentioned the article on costs.”
- Estimated
60 WhatsApp conversations started from the articles. If 1 in 10 becomes a case worth US$4,000 in fees (assumption), that's about US$24,000.
- Directional
The cost article shows up in Google for “cuánto cobra un abogado de inmigración”, and your team answers price questions with a link instead of a 20-minute call.
Families arrive at the evaluation calmer and better prepared, and your team stops repeating the same explanations.
Assumptions in this map
- An average case leaves about US$4,000 in fees.
- 1 in 10 conversations becomes a client.
- Your clients search mostly in Spanish.
What Deiji adds to your map
- Four researched articles a month, each the anchor of a stop on your map, linking to the next one, with every figure traceable to its source.
- 10 to 15 pieces per article: posts, carousels and short videos that point back to it.
- 15 to 30 minutes a week of your time: we bring the findings, you add the view only you can give.
- Every month, your map reviewed and a report at the three levels.
Founding terms · Ungeneric Content Engine
- Price. 2,000 USD a month for the first six months, locked. From month seven, 3,000 USD a month for as long as you keep the service. Standard price: 5,500 USD a month.
- Guarantee. If after the first month, with everything delivered, you aren't satisfied, we refund that month.
- Ownership. Everything we produce for you, and your accounts, are yours.
Want yours?
Get your content map · US$29.99
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