Ungeneric Content Engine
One buyer question a week, answered better than anyone in your market.
Every week we take one question your buyers ask before choosing, research it, bring you what we found and turn it into an article with your point of view in it.
Then we make it travel: each article becomes the short pieces that take it to the networks where your buyers already are.
Start a conversation Or see the questions your buyers ask firstWhat you get every month
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4
Articles
One a week, each on a real question your buyers have about the problem you solve, with research behind it and every figure traceable to its source.
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3
Short formats per article
Posts, carousels and short videos made from each article. Usually 10 to 15 pieces per article.
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You
Choose the networks
You decide where the pieces go. We make them fit the networks that matter to your buyers.
How a week works
Between 15 and 30 minutes a week of your time.
- 01 · Monday · The questionWe confirm the question for the week: a doubt, pain or need your buyers have around the problem you solve, and that nobody in your market answers well.
- 02 · Monday to Tuesday · ResearchWe research it: what the evidence says, what it doesn't, and what complicates it.
- 03 · Wednesday · FindingsWe bring you what we found. You, or the person on your team closest to the question, add the view only you can give.
- 04 · Wednesday to Thursday · ProductionWe write the article and make the short pieces from it.
- 05 · Friday · ApprovalYou review and approve. If 48 business hours pass without changes, it counts as approved.
- 06 · The next week · PublishingThe article and its pieces go out, and the next question is already under way.
Who it's for
B2B firms whose clients buy expertise: consultancies, engineering and architecture practices, technology and specialized service firms. Companies where buyers research before they decide, and where the people inside know far more than the marketing says.
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It fits if
Your sales run on conversations, your buyers take weeks or months to decide, and someone on your team can give 15 to 30 minutes a week to add their view.
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It doesn't fit if
You need daily posts to maximize reach, you want to hand off content completely and never weigh in, or your buyers decide in minutes, on price alone.
If what you need is to publish every day, from your field and with your own criteria, Ungeneric Content Stream is the better fit.
Built on a method
Every article goes through the same four steps: we find what your buyer can't decide yet, answer it in a way that helps, show the reasoning behind your expertise instead of claiming it, and let that reasoning shape the conversations that follow.
Week after week, the articles build a body of content around your buyers' problem, so when they look for a provider, you're already the one they know.
Price
Ungeneric Content Engine
US$5,500 / month
Four articles a month and every piece that comes from them.
Smaller plans
One or two articles a month
For firms that want to start smaller, priced accordingly.
Founding clients: if after the first month, with everything delivered, you aren't satisfied, we refund that month.
Questions
You don't know my industry. Can you still write about it?
Yes, because we don't work as copywriters. We work as translators. Your team already knows the subject; what's missing is a way to explain it so a buyer who isn't an expert can follow it and decide. That is closer to educational content than to editorial writing, and it is the field Margarita Sánchez has worked in for years, training teams on complex subjects.
So we don't try to know your industry as well as you do. We research what your buyer asks and needs to understand, bring you the findings, and you add what only your team knows in the findings session. Our job is to turn that into something a buyer can learn from.
Will it sound like us?
Your view comes from you, in the findings session, and nothing is published without your approval. We don't write opinions you haven't given us.
Do you use AI?
Yes, to help research and draft. Every figure comes from a source we open and check, a person reviews every piece, and you approve it before it goes out.
Why not do it ourselves with AI?
You can, and you probably already use it. But AI without criteria produces the average of what is already published in your field, which is exactly what makes you sound like your competitors. Our work happens before and after it: finding what your buyers can't decide yet, researching it, bringing out your view, and checking every claim before anything goes out.
And you don't start from zero. The system has run on three very different brands and has been refined until it is repeatable. Building it yourself means months of trial and error, time and spend on iterations.
Why you and not another agency?
Most agencies start from what to post this week. We start from what your buyer needs to understand before choosing you, and from what you know that nobody else can say. We work as translators, not copywriters, and you talk directly to the people doing the work.
How much of my time does it take?
Between 15 and 30 minutes a week: the findings session, and the approval on Friday.
How do we know it's working?
Not by likes. We look at how many prospects arrive at your first calls already familiar with your approach, whether they can say how you're different, and how long your sales cycle takes. These signals move over quarters, not weeks.
Start with your buyers' questions.
Our free diagnosis sends you three questions your buyers ask before choosing, and one of them turned into an article, a LinkedIn post, a carousel, a short video and an email. Or book a conversation and we'll go through it together.