Ungeneric Content Stream
Show up every day without sounding like everyone else.
28 pieces a week, one per network per day, built from what's happening in your field and said the way you'd say it.
Every Friday you review them, approve what goes out and choose when. That's it.
Start a conversationWhat you get every week
One piece per network per day, seven days a week.
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7
Short videos
One a day, for the networks where video travels.
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7
Carousels
One idea, slide by slide, easy to save and share.
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7
Images
A single strong visual with a clear point.
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7
Short posts
Text that gets to the point, for the feeds that read.
On networks that take several formats, we rotate them, so you can see what your audience responds to.
Not generic, because it starts somewhere real.
Generic content starts from a calendar: Monday tip, Wednesday quote, Friday promo. Ours starts from a first month of discovery, where we define the criteria your field will be read through: who you are talking to, what they need to understand, and what sets you apart from everyone else who could say something similar.
From then on, sources chosen for your field and your audience pass through those criteria every week. Every piece has something real behind it (a change in your industry, a common mistake, a question people in your market are asking) and an angle only your brand would take. Then it is said in your voice, not in the voice of every other account.
That is why 28 pieces are not 28 loose topics. The volume is how the ideas travel, not the goal.
Your Friday
One place to review, approve and schedule the week.
- 01 · Review the weekThe week's suggested pieces arrive grouped by topic, as text or as a preview.
- 02 · Approve what gets madeYou choose which ones go to production. We produce them.
- 03 · See, edit, downloadWatch and listen to each video, flip through each carousel, ask for changes or download anything.
- 04 · Pick whenFor each piece, tick the networks and set the date and time. The calendar fills in as you go.
- 05 · It goes outWhere your accounts are connected, pieces go out on schedule. The rest wait in a "To publish" list for your team, or for ours if we agree it.
- 06 · A record of everythingEvery approval is emailed to you and to us, and kept on record.
Who it's for
Any company with something to say, a voice of its own and someone who can approve the week on Friday. You don't need a content team, and you don't need to post yourself.
If you want to put more of yourself in, even better: from time to time we send you a short question you can answer in a voice note of under a minute, and your answer becomes the center of a piece.
If what you need is to become the company your buyers think of when they look for someone to solve their problem, with researched articles and your point of view, that is Ungeneric Content Engine.
Price
First month
US$1,500
Includes discovery: the criteria your field is read through, your sources and your brand's voice.
From the second month
US$1,200 / month
28 pieces a week. Month to month, cancel with 30 days' notice.
Founding clients: if after the first month, with everything delivered, you aren't satisfied, we refund that month.
Questions
Do I have to connect my accounts?
No. Networks you connect publish on schedule. Anything else waits in a "To publish" list for your team, or for ours if we agree it.
Can I change a piece before it goes out?
Yes. You can edit any piece before approving it, and it is produced again with your changes.
How much of my time does it take?
Reviewing and approving the week on Friday. If you want, you can also answer a short question by voice note, in under a minute, so a piece starts from your own view.
Is it made with AI?
AI is part of how we produce it. A person chooses the sources and reviews every piece, and nothing goes out without your approval. Where a network asks for AI-generated content to be labelled, we label it.
Why not do this ourselves with AI?
You can generate text with AI. What it won't give you on its own is the criteria: who you are talking to, what they need to understand and what sets you apart. We define that in the first month, every piece passes through it, a person reviews it, and we produce and schedule all 28 pieces so your team doesn't have to.
And you don't start from zero. The system has run on three very different brands and has been refined until it is repeatable. Building it yourself means months of trial and error, time and spend on iterations.
Why you and not another agency?
Generic content starts from a calendar. Ours starts from criteria built for your buyers and what makes you different, and every week's pieces come from them. Around US$10 a piece, already produced, with voice and design.
What results can I expect?
We don't promise leads. Within a few weeks you see which formats and topics your audience responds to, and we adjust. If you need to become the company your buyers think of when they look for someone to solve their problem, that is Ungeneric Content Engine.
Who owns the content and the accounts?
You do. Every piece is yours to download and use as you like, and your social accounts stay yours.
Is there a long contract?
No. It is month to month, and you can cancel with 30 days' notice.
Start showing up next week.
Book a conversation. We'll look at where you publish today, what your field is talking about and what your first week could look like.